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MSc Strategic Marketing (Top-up)

Gain a global network and connect with top organisations through our customisable one-year programme.

Duration

12 Months

Language

English

Credit

180

Mode

Flexible

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Invest in the career of a lifetime at a world-class business school

Help firms large and small find, attract and convert clients in the global market with our MSc Strategic Marketing Online (Top-up). Learn how to leverage emerging media channels and leading platforms for results in this comprehensive master’s degree.

Our online MSc in Strategic Marketing (Top-up) blends classic principles of marketing with modern, actionable methods. As a result, students will learn how to create broad marketing plans that combine brand values with up-to-date technologies. In addition, students will learn how to research and target audiences to inform key decisions.

The Strategic Marketing Master’s (Online top-up) prepares students for manager and director-level duties. In addition, students will learn current and future trends for marketing; this will ensure they are future-proofed for the next big developments in marketing, regardless of industry.

During the MSc, students work side-by-side with tutors to create a study plan. Thanks to this, the MSc will directly address their work goals. In addition, students will work with tutors to shape the dissertation around a specific industry.

We have designed the course with flexible study in mind. Those with relevant level 7 qualification can study a single unit to achieve their MSc. And we deliver the course via our Virtual Learning Environment, thereby allowing students around the world to study wherever they have an internet connection. Read on to find out more about study options for our MSc Strategic Marketing Online (Top-up), or talk to our team today.

Modules

During the MSc in Strategic Marketing (Online Top-up), students will be tasked with understanding a company’s place in the world of marketing, along with ethical questions of marketing’s place in society.

Students will assess how clients, both B2B and B2C, behave when searching for products and services. Further, students will look at how research and analysis form the basis for finding clients. In addition, they will consider various methods of marketing (for example content, social, search) and assess which delivers the best value for different scenarios.

The course includes key topics such as gauging and analysing success, and using data to improve results. Students will look at how brand value impacts performance, and the steps firms can take to align public perception with company values. In addition, students will explore the moral issues around influencing consumers.

Finally, students will work with tutors to develop a research project that supports their career goals in the Consultancy Project Report.

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)
  • Consultancy Project Report (60 credits)

Class Profile

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33 Yrs

Average Student Age

97 %

International Students

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59:41

Male Female Student Ratio

6 Yrs

Average Student Work Experience

Study Options

The MSc in Strategic Marketing is available as a full, 180-credit master’s, and a top-up master’s.

Students with a relevant level 7 qualification can join the top-up master’s. For this reason, these students only need to finish the 60-credit thesis module (Consultancy Report Project) to graduate. 

Students with BA/BSc degrees (or equivalent) will join the full MSc degree. This includes 7 modules of study (listed above).

To complete the full master’s degree, students need 180 credits from the seven modules; this totals 1200 hours of learning.

To complete the top-up master’s degree, students need 60 credits from the Consultancy Project Report module.

Students can study our online MSc in Strategic Marketing part-time or full-time. Students can continue to work while completing their degree at King’s as we deliver the course online.

Those enrolling on the full MSc programme can study and pay on a module-by-module basis.

Online Learning — How Does it Work?

All sessions with King’s are held on our VLE. As a result, students can access classes at their comfort via King’s cloud campus.

Course content is available for on-demand viewing. In addition, students can also organise sessions with their tutors to fit around their work/home commitments.

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Entry Requirements

Top-up Entry Route

For entry to the MSc in Strategic Marketing Top-up, students must have a relevant level 7 diploma. For example, the OTHM Level 7 Diploma in Strategic Marketing. Other relevant level-7 qualifications are also considered.

Full MSc Strategic Marketing Entry Route

To join the full MSc, students must have a BA/BSc degree (or equivalent). Other level-6 qualifications are also considered for entry. 

Career Prospects

Marketing, notably digital marketing, is an ever-growing global force. Buying goods and finding services across the world has never been easier. Likewise, finding customers for goods and services has never been easier. As a result, MSc grads can expect excellent career choices around the world. 

Typical career paths see MSc grads move into product manager, brand manager, and digital marketing manager roles. Further, grads who gain work experience in these areas can look to move up the career ladder into director roles. Or those with a passion for research can continue their studies with an MPhil or PhD in comms-related topics.

Contact our team today to find out more about the career prospects for our Master’s grads.

Programme Support

At King’s, we understand the importance of delivering a great experience for our online students. That’s why we offer support from enrolment to graduation and beyond. Our teams are here to guide you through every step of your academic journey.

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