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MBA Digital Marketing

Gain a global network and connect with top organisations through our customisable one-year programme

Duration

10 Months

Language

English

Credit

90 ECTS

Mode

Blended

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Invest in the career of a lifetime at a world-class business school

Today, a digital presence of a brand is as important as its physical conduct. So greatly that numerous brands have established their name in the business industry only with the power of online/digital marketing. Courtesy of its surging popularity and benefits, MBA in Digital Marketing is growing to be one of the top career choices.

MBA in Digital Marketing at KBS has been structured to equip its learners with the most relevant and impactful knowledge, tools and techniques. Following a strong understanding of the field, students are enabled to develop an effective digital strategy for their brand. In addition to digital marketing, the course imparts competent education on communication and leadership. With different routes of hands-on learning like field trips and collaborative projects, students get an opportunity to deploy their understanding and strengthen their skills. Further, they are more confident to strategize and execute in the real world. 

 

The power of online branding cannot be underestimated. If concepts like advertising, promotion, sales, public relations and lead generation on the internet excite you then an MBA in Digital Marketing can be the perfect higher education program for you. Take a look at the details of our MBA in Digital Marketing.

Modules

  • Strategic Management
  • Leadership
  • Human Resource Management
  • Marketing Management
  • Operations Management
  • Business Research Methods
  • Digital and Social Media Marketing
  • E-commerce and Analytics
mba-digital-marketing

Study Options

MBA in Digital Management from King’s Business School follows a blended mode of delivery. With two study options – online and offline, learners can choose to study as per their convenience.

Assessment

The aim of assessment is to review a student’s understanding of the different modules. Moreover, evaluate their application skills; assess their methods of bringing available resources into effective action. Report writing, essay writing, presentation, simulation, workshop and other such practices are used to assess every module. Besides, to help students develop a sound understanding of the concepts, our team of experienced academic staff offer constant support.  

How Does it Work?

  1. Modular approach – Each module is taught individually
  2. Dual certification – On successful completion of all 8 modules, students receive two certificates – an MBA from Swiss Montreux Business School and a Level 7 Diploma in Strategic Management and Leadership from OTHM, UK.
  3. Weekend classes – The working class gets an opportunity to study while they continue to accomplish their prior commitments.
 
About Swiss Montreux Business School
 

Swiss Montreux Business School is a leading business school in Switzerland. They have partner colleges in Azerbaijan, Kazakhstan, Kyrgyzstan, Latvia and Asia and have more than 5000 students enrolled from all over the world. Moreover, SMBS is accredited by ECIC, Europe and approved by the Canton of Vaud, Switzerland. Their qualifications are recognised for not only employment but also higher studies. 

 
About OTHM
 
OTHM is a UK awarding organisation regulated by The Office of Qualifications and Examination Regulations (Ofqual) and Qualification Wales.
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Entry Requirements

  1. Applicants are exempted from an English exam provided they completed their schooling years and/or bachelor’s program in English from a recognized school.
  2. Candidates seeking admission to the MBA program should hold either a bachelor’s degree or any equivalent degree or a recognized professional qualification.
  3. Candidates with no bachelor’s degree can use work experience as an alternative entry criterion.
  4. The final decision concerning the acceptance in the MBA degree program rests with King’s Business School on the whole.
  5. Applicants aiming to join our MBA program and who have already started a master’s level program are subject to transfer of credit policy. 

Career Prospects

  1. Digital marketing manager
  2. Marketing analytics manager
  3. Email marketing specialist
  4. Digital marketing consultant
  5. Digital marketing analyst
  6. SEO specialist
  7. Social media manager
  8. E-commerce manager
  9. Content marketing manager
  10. Digital marketing director

Programme Support

When students decide to chase their dreams with us, it is no longer their dream alone. While their mission becomes our mission, we, at King’s Business School leave no stone unturned to help them accomplish their goals. We believe in offering a learning experience that our learners can cherish for a lifetime. Every course at King’s Business School is an effort of senior and experienced industrial personnel. With an exceptional teaching community and a supportive management staff, we strive to make every learner’s journey to excellence smoother. In addition to a mountain of knowledge and people skills, students take home a bunch of friends forever.

All in all, from professional growth to personal development, King’s Business School endeavours to stand tall with support at every step in a student’s career.

Take a look at our wide array of qualifications and pick your best fit to get started!

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